Yes, Royce, if we're talking about breeders that regard the SOP and are more concerned about culling for quality than producing chicks to sell, I agree. But I think there are not that many of those kind of breeders floating in a sea of propagators and peddlers out there (that's not including the hatcheries at all.) We tell people to find a breeder. Easier said than done, when many SOP breeders don't sell much, if at all. And even if you find one that does, you can spend hundreds on hatching eggs and still only get a few chicks to hatch. Add that only around 10% are not culls. For some, buying chicks from Cackle can be a good option. Yes, they're more expensive and yes, they are still mostly going to be culls if you're breeding to the SOP. But for those only looking for laying quality, it is still a very viable option. And if you order enough chicks, you may surprisingly get a few that are worthy of a breeding pen. Reasonably, we have to meet people in the middle. We need to help people learn the standard and select breeders no matter where they sourced their birds. Steering them to only "breeders" is misleading, especially when they expect all of those chicks to grow out to be perfect if they get them from a breeder. Hatcheries produce culls. Breeders produce culls. The focus should be on education. Not villianizing the hatcheries. IMO. Give people more opportunity to find birds. Teach them how to selectively breed.